In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and various other facts regarding modern B2B advertising and marketing. We discuss how the acquiring trip is currently completely fragmented and also the manner in which community structure can assist marketing professionals reta… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other facts regarding contemporary B2B marketing. We review how the purchasing journey is now totally fragmented as well as the manner in which area structure can help marketing professionals take back control of the explor… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also other realities about contemporary B2B marketing. We talk about exactly how the acquiring journey is now totally fragmented and also the manner in which community building can help marketing experts retake control of the d… Read More

Mark Donnigan: It's going great, Ben. I am so pleased to be right here on your show.Especially provided the relevance and also the urgency of the subject we're going to be taking on over the program of this discussion also, which is one that I believe is really under-discussed. One that may if not raise some brows, but could obtain you some perplex… Read More